The story of KumoTown

Somewhere above the clouds there’s a small, cozy town called KumoTown. Kumo means cloud in Japanese, and everyone who lives there is a citizen: a little fidget clicker with a kawaii, anime-style face and a personality to match.

Our citizens come from things we love. Japanese pop culture, the kawaii art style, and the gachapon machines we grew up turning. The crank, the click, the capsule rolling out with a surprise inside. We wanted to bottle that feeling and send it home with you, so every toy we make moves into town as a citizen first.